You can find countless marketing tips dedicated for Personal Trainers, but check out these three essential points that will help you quickly build a great reputation for your Personal Trainer Business.
Collect client testimonials and let your work speak for itself.
Photos show results, so make sure you get a shot of each client when they first start working with you, and as they progress to really see the changes. Put into writing their own stories: their fitness goals, their conquest to a great body, and the time it took them to get there with your help. Put up a display or board to showcase their achievements. If you are doing any newspaper advertising, testimonials like this make excellent ads. Of course, ask permission from your client before plastering their success story on your wall or in your local newspaper. Generally clients are flattered when they are featured and best of all, they’re often willing to create a great testimonial for you as a trainer. In addition to boosting your business, you are giving them well-deserved recognition!
Write a column
Speaking of newspapers, ask your hometown paper if you could write a weekly or monthly column for publication. In lieu of pay, offer to write for a byline and small photo to accompany your article. This will get your name and face in front of the public for free. The newspaper will benefit by offering a service to its readers and you will be developing yourself as an expert.
If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. The free exposure would give your business another boost.
The same thing goes for the Internet. As a world-wide medium, you will extend your knowledge around the globe!
Send a newsletter
Last, but not least, write a newsletter. Make it monthly and distribute among your clients, and to potential clients as well. This doesn’t have to be fancy, especially if you are sending it by email. Just compose an email detailing upcoming events, special offers, information on supplements or health products you promote, and of course testimonials. Email it out to your customers and any potential customers. As you continue to gather leads, compile them to your newsletter recipient list. Remember when emailing a newsletter or mass email to keep the receivers’ names and addresses private. Using an autoresponder email service is the best way to go.
You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)
If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.
These are proven fitness marketing strategies that you can put into action to grow your business in a big way!
Looking to make more profits as a Personal Trainer?
Six-figure personal training jobs exist. You just need to know where to look and how to market yourself.
Proven trainer marketing strategies are key in having a thriving Personal Trainer Business.
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